Most people assume that a restaurants
popularity lies on its ability to make amazing food: the better the food, the
more popular the restaurant. Or so you would be led to believe; but this is
only part of the story. Of equal importance, for a successful restaurant, is
restaurant design. The premises need to be attractive, welcoming and
comfortable. You can make exceptional food, but if the atmosphere is wrong then
people will not come. Here, we’re going to provide you with a brief guideline
to help you to understand what needs to be done to create a fantastic
atmosphere in your restaurant.
Who Is Your Customer Base
‘Build it and they will come’, that’s what
they say, and the same is true in restaurant design. You need to create an
atmosphere that attracts the type of clientele that you want.
For example, a restaurant in an airport
wants to attract people that will order, eat and leave. They don’t want you
hanging around for more than half an hour, and certainly no longer than it
takes to eat the meal. To get things moving, they create a hectic environment.
Their music is loud, their décor is ‘in your face’ and the area is cramped.
People don’t want to stay in this type of environment, but move on quickly. An
airport restaurant has to do this because so many people are going to want to
eat dinner that diners have to be quick.
However, if you want to create an atmosphere
that keeps your customers coming back - as you would, were you starting a restaurant
in town, or something – then you need to create a comfortable atmosphere.
People want to relax, take their time, and enjoy there meal, so create a
gentle, ambient atmosphere.
As well as creating an atmosphere that
keeps your customers coming back, you also need to attract the right type of
customer. For instance, some restaurant owners want to attract a middle-class
to upper-class clientele. To do this you need to ensure that you sell high
quality food, but also that you create an upmarket atmosphere. Buy high-end
furniture, decoration, etc.
Simplicity is the Key
We live in an age where we’re constantly
bombarded with information. Our brains are saturated with information, and it’s
too much. If you want to create a nice, ambient, environment, then you need to keep
things simple. Minimalist restaurants also give the impression of
sophistication, so as well as pleasing your customers; they’ll be impressed
with the modern feeling of the place. Designers have an expression, KISS, which
stands for ‘Keep it Simple, Stupid’, and this works in all types of design,
from designing your kitchen, to your restaurant and your business cards.
In terms of the colour scheme, stick to two
or three, complimentary colours. Don’t go for anything too bright, as it can be
overwhelming. Keep the walls simple, and then add colour by adding attractive
art, or table decorations.
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